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HIVELAB Establishes VFX Specialist Company ‘HIVELAB Studio’ 2023.04.17
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Expert Team Formed for VFX, 2D Effects, Compositing, and Motion Graphics

Global digital convergence company Hivelab announced on 2023 April 17th that it has established a new subsidiary, Hivelab Studio.


Founded in 2012, Hivelab has built strong partnerships with over 300 global companies, including IT companies such as Samsung, Naver, Kakao and game companies such as Netmarble, NHN, and Krafton, leading the digital platform business for over a decade.


Even before the launch of Hivelab Studio, the company had already participated in global digital content projects, including producing videos for Samsung’s Galaxy Unpacked 2023 and CES 2023 events.


Photo Description: Samsung Galaxy Unpacked 2023 (Provided by HIVELAB)


As Hivelab continues to drive innovation and expand its business as a digital convergence company, the establishment of Hivelab Studio is expected to serve as a catalyst for focusing and expanding its digital content business.


Hivelab Studio consists of industry experts with extensive experience in special effects, visual effects (VFX), 2D effects, compositing, and motion graphics in leading advertising fields. Beyond individual capabilities, the team is expected to generate strong synergy through long-standing collaboration.


Moving away from the conventional approach of passively executing advertiser requests, Hivelab Studio aims to incorporate creative insights and ideas to deliver high-quality content that satisfies customers. Furthermore, it plans to develop expertise beyond traditional media, embracing metaverse, augmented reality (AR), virtual reality (VR), and virtual production to meet the demands of the Web 3.0 era.


Joo-hyun Song, CEO of Hivelab Studio, stated "With our proven success in the advertising video industry, each team member possesses independent insight and planning skills to produce results that meet client needs. Our goal is to rapidly establish the business and create strong synergy with Hivelab."


Source: Seoul Economic Daily →

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