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HIVELAB Appointed As Annual Event Production Partner for Riot Games’ League of Legends 2026.03.18
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HIVELAB, an AI/AX-driven digital company, announced that it has been selected as the annual event production agency for Riot Games’ flagship title, League of Legends.


This selection is an extension of the partnership between the two companies since 2022, reflecting HIVELAB’s experience in operating various online events and its project execution capabilities.


Under this annual contract, HIVELAB will handle planning, production, and operations for major domestic events related to the League of Legends brand.


A representative from HIVELAB stated, “Based on our collaboration with Riot Games since 2022, we have expanded our role as an annual event partner,” adding, “We will enhance the quality of the entire process, from planning to operations, to deliver experiences that match the global competitiveness of the League of Legends IP.”


As an AI/AX-driven digital company, HIVELAB is a digital communication agency centered on AX & AI solutions and platforms, carrying out projects across various industries based on integrated capabilities such as UX planning, UX/UI design, games, web/mobile services, branding, and marketing.


Going forward, it plans to continue expanding collaboration with global game companies and brands, and to build integrated experiences within the digital ecosystem and continuously innovate brand value.