Digital marketing agency HIVELAB (CEO Jong-hyuk Seo) announced that it has been selected as the final partner in the competitive bidding process for Samsung Electronics DS Division’s “Annual Semiconductor Marketing Content Agency.”

With this win, HIVELAB will continue its semiconductor marketing partnership with Samsung Electronics DS Division for four consecutive years, from 2023 through 2026. In this bid, HIVELAB was recognized for its AI-driven creative capabilities and AX solutions optimized for rapidly changing digital environments, achieving high client satisfaction.

HIVELAB will be responsible for strengthening the global brand presence of Samsung Semiconductor through strategic digital content planning and production, establishing AI-based efficient content operation processes, and executing marketing campaigns tailored to global target audiences. In particular, beyond simple content production, HIVELAB plans to deliver a differentiated Hybrid AX experience that combines its creative expertise with AI technology, effectively communicating

Samsung Semiconductor’s innovative value to global markets.

A representative from HIVELAB’s AX Innovation Center stated, “We are honored to continue our partnership for four consecutive years with Samsung Electronics DS Division, a leader in the global semiconductor market. By leveraging HIVELAB’s unique AI technology and creative capabilities, we will maximize Samsung Semiconductor’s brand value and deliver optimized digital experiences to customers.”