News : HIVELAB

HIVELAB, hợp tác thực hiện dự án "Workshop by Baskin-Robbins" 2024.03.25

Phát huy năng lực chuyên môn từ lên kế hoạch và thiết kế trải nghiệm thương hiệu, đến xây dựng & vận hành.

HIVELAB là công ty dịch vụ tiếp thị kỹ thuật số toàn cầu(Global Digital Marketing), công ty đang hợp tác với đội ngũ Quảng cáo & Sáng tạo của BR Korea để phát triển trải nghiệm thương hiệu toàn diện cho dự án "Workshop by Baskin-Robbins".

Vào tháng 3/2024, "Workshop by Baskin-Robbins" đã chính thức khai trương tại quận Gangnam(Seoul), là không gian thử nghiệm và sáng tạo, nơi thể hiện năng lực nghiên cứu và phát triển những sản phẩm thế hệ mới. Đây không chỉ là nơi đầu tiên giới thiệu đến khách hàng các sản phẩm mới do công ty sản xuất, mà còn đóng vai trò như một trung tâm R&D (nghiên cứu và phát triển), kết nối trực tiếp với khách hàng

Để mang đến trải nghiệm thương hiệu khác biệt, "Workshop by Baskin-Robbins" đã giới thiệu nhân vật storyteller có tên là "Doctor". Doctor không chỉ hướng dẫn khách hàng về câu chuyện của thương hiệu Baskin Robbins, mà còn cung cấp dịch vụ tư vấn 1:1 giúp khách hàng chọn lựa hương vị kem phù hợp với sở thích của mình. Dự kiến trong nửa đầu năm nay, chương trình "Ice Cream Docent" do Doctor dẫn dắt sẽ ra mắt, mang đến trải nghiệm độc quyền và chuyên sâu về kem cho khách hàng.

Trong dự án lần này, HIVELAB chịu trách nhiệm về thiết kế trải nghiệm thương hiệu, bao gồm làm UX/UI và thiết kế giao diện. Đặc biệt, HIVELAB tập trung vào các hạng mục như: UX (Ứng dụng tablet dành riêng cho cửa hàng), Content (Video Media Wall và trực quan hóa dữ liệu), Chương trình thường lệ (Doctor Docent Tour) và Marketing (Chiến lược tiếp thị).

Đại diện Trung tâm Đổi mới Thương hiệu(Brand Innovation Center) của HIVELAB chia sẻ: "Workshop by Baskin Robbins" được xây dựng và vận hành như một không gian dành cho sự thử nghiệm và sáng tạo. HIVELAB sẽ tiếp tục hợp tác cùng BR Korea, không ngừng mang đến những trải nghiệm thương hiệu độc đáo chưa từng có cho khách hàng trong một không gian thử nghiệm mới."

Nguồn: Hankyung.com →

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Tư vấn dự án Tuyển dụng

Previous policy from July 13, 2020, to April 09, 2024	Amended policy from April 10, 2024
1. Collection of Personal Information The following personal information is collected via the web page, paper, phone, fax, etc.	1. Collection of Personal Information (revised) The following personal information is collected via the web page, paper, phone, fax, email, and other electronic method, etc.
2. Use of Collected Personal Information Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting	2. Use of Collected Personal Information (revised) [Recruiting] Job candidate’s identification and confirmation, processing employment screening, notification, communication, and references for regular recruiting [Project Inquiry or Request] Client identification, inquiry of request confirmation, and communication
3. Personal Information Processing and Period of storage The stored personal information will be destroyed after being kept for one (1) year from the day of consent, or five (5) years if there was an additional consent. However, if the job candidate withdraws the consent and request for destruction, the company destroys the stored personal information without delay.	3. Personal Information Processing and Period of storage (revised) [Recruiting] For job candidates, the stored personal information will be destroyed after being kept for one (1) year from the day of job application, or five (5) years if there is additional consent from the candidate. However, if the job candidate withdraws the consent and requests for destruction, the company destroys the stored personal information without delay. [Project Inquiry or Request] The company retains personal information of a client who makes an inquiry or requests a project for 3 years and destroys the information after the retention period ends.
7. The Users’ Rights and Obligations Users may view and edit his/her personal information and may request for destruction or withdrawal of the information at any time. Please write, call or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. Personal information that was destroyed due to the user’s request is processed as mentioned in “3", and is not allowed to browse or use for other purposes.	7. The Users’ Rights and Obligations (revised) Users may view and edit their personal information and have the rights to transmit the information, request modification or destruction of the information, suspend the processing of the information, or withdraw consent to the processing of the personal information at any time. Provided, under applicable law, that the company may deny a user’s request to suspend processing. In such case, the company shall provide the reason for the denial to the user. Please write, call, or email and the Privacy Protection Officer will take measures without delay. If any user requests for the revision of personal information, such information shall not be used or provided until the revision is completed. If the wrong information is already provided to the third party, the company will notify them immediately and request a revision. For a child under 14 years of age, their legal representatives may view or modify the child's personal information. They may also request to destroy the child's information or suspend processing. Personal information that was destroyed due to the request of users or legal representatives is processed as mentioned in “3. Personal Information Processing and Period of Storage" and is not allowed to be browsed or used for other purposes. Under applicable law, users have the right to deny automatic collection of personal information or to request an explanation for such collection.
9. Privacy Protection Officer and Responsible Department [Privacy Protection Officer and Responsible Department] Chief Officer: Jimin Kim Contact : 82)31-698-3001 Department: Management Support Department email : hivelab_hr@hivelab.co.kr	9. Privacy Protection Officer and Responsible Department (revised) [Privacy Protection Officer and Responsible Department] Privacy Protection Officer: Kim Hyunwoo Contact: 031)698-3001 Department: People Department Email: hivelab_hr@hivelab.co.kr
10. Installation and Operation of Visual Data Processing Devices (newly added in the amended policy)	10. Installation and Operation of Visual Data Processing Devices (newly added) Under applicable law, the company installs and operates visual data processing devices for the following purposes. Safety of facilities and prevention of fire Crime prevention for user’s safety [The Place of Installation, Scope of Photographing, and Number of Devices] Hallway/lounge/server room on the 8th floor of the headquarters office: 5 devices Hallway/lounge/server room on the 9th floor of the headquarters office: 4 devices [Contact Point of the Chief Officer and Staffs with Access] Chief Officer: Kim Hyunwoo (People Department, 031-698-3001) Staff with Access: Song Nakhyeon (General Affairs, 031-698-3001) Staff with Access: Park Jinyoung (General Affairs, 031-698-3001) [The Hours of Photographing, Period and Place of Storage, and Processing] Hours of photographing: 24 hours Storage period: 180 days from the day of photographing (if device storage is at full capacity, visual information is automatically deleted from the oldest one in order) Storage place: server room on each floor Processing: the company records requests for access or destruction of the personal visual information, provision of the information to a third party, and use of the information beyond the purposes it was collected. Once the storage period is expired, the information is permanently destroyed by using secure methods that make the information unrecoverable (shredding or incineration in case of printing). [Access to Personal Visual Information and its Location] How to access: please contact the chief officer in advance and then visit. The location: server room on each floor [Process for a data subject’s Request of Visual Information or Others] If data subjects submit a request to view, destroy, or confirm the existence of their personal visual information, they can do so by contacting the designated contact point. Provided, however, that this applies to personal visual information of the subject being recorded or the information that is clearly necessary for urgent protection of life, body, or property of the subject. The company shall take measures to process the request to view, destroy, or confirm visual information without delay. [Process for Security of Visual Information] To ensure the physical security of personal visual information, the company stores and manages the information in a restricted area that prohibits unauthorized entry. Only a minimum number of authorized personnel are granted to have access to the information. Further, to prevent forgery or tampering, the company records the creation date of information, the purpose of access, the accessing person, and the date of access whenever someone accesses information.

HIVELAB VINA

Privacy Policy

1. Collection of Personal Information

2. Use of Collected Personal Information

3. Personal Information Processing and Period of storage

4. Provision of Personal Information

5. Destruction of Personal Information

6. Securing the Safety of Personal Information

7. The users’ Rights and Obligations

8. Installation, Operation, and Rejection of Tool for the Collection of Personal Information

9. Privacy Protection Officer and Responsible Department

10. Installation and Operation of Visual Data Processing Devices

11. Comparative Table of the Privacy Policy (Enforcement Date: April 10, 2024)